An exclusive webinar brought to you by SHOPLINE and EngineRoom:
From Clean Data to Clear Results: Data Integrity, Attribution and Its Role In Your Ecommerce Marketing Funnel.
Tuesday 25th June 2024 | 11:00am
Join us for an insightful webinar where we dive deep into the critical elements of data integrity and attribution in your ecommerce marketing funnel. Discover how clean, reliable data can transform your marketing strategies and drive unparalleled growth for your online business.
You’ll learn how to optimise your digital marketing spend, increase conversions and grow your business.
Good decisions come from good data. Don't waste another marketing dollar with our actionable insights and top tips for success!
Register to Attend:
Join this Webinar to Learn:
Data Connectivity and
Channel Over-Attribution:
Understand the challenges of data connectivity across different marketing platforms and learn how to mitigate over-attribution issues to ensure accurate performance measurement.
Comprehensive Tracking Strategies:
Move past mere click tracking to oversee the full customer journey—from initial click to checkout and beyond. Utilise in-depth insights to refine your site, boosting user satisfaction and conversions.
Conversion Rate Optimisation (CRO):
See how data integrity and detailed attribution feed into CRO efforts, helping you refine your website and marketing strategies to boost conversion rates.
Effective Retargeting Techniques:
Master the art of retargeting by identifying and segmenting users who haven't progressed to the checkout stage. Develop targeted approaches to re-engage these potential customers and drive them towards completing their purchases.
Meet Your Hosts:
Daniel Long
Head of Partnerships
SHOPLINE Australia
Vivian Qin
Head of Data
EngineRoom
Adam Laurie
Co-Founder & Managing Director
EngineRoom
Why Attend? In this webinar, you'll gain practical knowledge and actionable insights on leveraging clean data and precise attribution to optimise your e-commerce marketing funnel. Whether you're looking to improve your tracking mechanisms, enhance CRO efforts, or implement effective retargeting strategies, this session is designed to equip you with the tools and techniques needed for ecommerce success.
This webinar is perfect for:
- Ecommerce marketers
- Data analysts
- Digital marketing professionals
- Conversion rate optimisation specialists
- Anyone interested in optimising their ecommerce funnel with accurate data and effective marketing strategies
About SHOPLINE
Born out of the world’s largest ecommerce market, SHOPLINE is delivering the future of commerce - an all in one platform to dominate online and offline retail.
With a unified solution that seamlessly connects your online, bricks-and-mortar stores and sales channels, we empower you to tap into your full commerce potential and deliver a consistent customer experience across multiple channels. In addition, we enable retailers to leverage the potential of social commerce, turning your followers into devoted customers.
About EngineRoom
Established in 2013, we at EngineRoom are a multi-award-winning growth marketing company. We focus on data-driven digital strategies, providing clients with access to our Digital Growth Platform, a Fractional CMO, and our award-winning professional services team. Our programs are designed to help businesses scale efficiently.